There’s a lot to consider when planning an event. In addition to the venue and activities, you also need to plan security and make sure the event runs as smoothly as possible. Over the past few years, event planners have increasingly turned to RFID technology to collect important data. In addition to providing information regarding attendance and attendee preferences, the right RFID solution can also help shorten lines and increase security.
In order to determine if an RFID solution is right for your next event, you need to understand what RFID is and the ways in which it’s used. Radio frequency identification or RFID is a type of technology used to identify multiple objects. RFID uses tags and readers to collect, transmit, and analyze a wide range of data.
RFID tags are small electronic devices consisting of a small chip and an antenna. An RFID tag can provide a unique identification for almost any item. Unlike barcodes, which must be scanned, RFID readers can read an RFID tag when it is in rough proximity to the reader. The reader does not need to actually touch the tag to identify an object.
RFID tags are inexpensive, costing as little as 4 cents per unit. RFID can track multiple objects in multiple situations. When combined with other systems, RFID provides a holistic view of activities, access, and security.
How it Works
For events, RFID tags are typically embedded in a wearable such as a bracelet or lanyard. This makes it convenient and even fashionable for attendees to wear. Every attendee must wear the RFID enabled wearable to access the event.
RFID readers continuously scan and collect data during the event regarding the number of attendees, attendee location, time spent at the event, and more.
Typical uses for RFID include:
- Gain entry to the event
- Flexible access control
- Cashless payments at the event
- Engagements with attendees
When used for entry, RFID provides a quick and easy-to-use alternative to scanning tickets. Staff do not require any additional training and the system scans more than twenty people at a time. Since RFID tags are nearly impossible to duplicate, event planners do not need to worry about counterfeit tickets. RFID also makes it possible to control access to specific zones including VIP areas or conference sessions.
RFID eliminates the need for attendees to carry cash. Guests can simply pay with their wristband, making checkout faster. Sponsors can use RFID to engage with attendees. Since data collection is so easy with RFID, sponsors receive tangible ROI for their efforts.
If you believe an RFID solution might benefit your next event, Mint Controls can help! We have years of experience providing quality solutions to businesses across a wide range of industries. Please contact us for more information.